Marketing StrategyPretty graphics are just that, and no more, unless they accomplish your marketing objectives. Before I start a graphic design project, I take the time to ask you about the “big picture.” What results do you expect to achieve with this ad? Who will be reading this brochure? What are your target audience’s preferences and hot buttons? Is this collateral part of a larger marketing campaign? Are there impending deadlines or budget limitations? By making sure we have the strategy down pat before I start production, you’ll save time and money. |
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